Hi, I’m Anna

A Senior Product Designer with over 6 years of experience, and a decade spent working in edtech. I care deeply about designing products that make a real difference, especially those that support learning, enable teams, or remove everyday friction.

I thrive in the messy middle of the product process: uncovering insights, shaping strategy, and turning complex challenges into clear, intuitive experiences. I’m especially energised by discovery work, collaborating across disciplines, and advocating for users at every stage of the journey.

Outside of work, you’ll find me watching football, eating pizza, or trying to keep up with my brilliant, chaotic daughter — who’s taught me more about curiosity, resilience, and negotiation than any job ever could.

CONTACT

Drop me an email

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DESIGN PRINCIPLES

Start with curiosity

I love the discovery phase. Research, listening, and digging into ambiguity are where the most meaningful insights emerge. I’m energised by understanding real problems and letting those shape the direction of the work.

Design with heart

I take pride in crafting thoughtful, purpose-driven work. I care deeply about the people I'm designing for, and I’m motivated by the belief that design can make everyday experiences better - even in small, quiet ways.

Make it a team sport

Great design rarely happens in isolation. I value working closely with cross-functional teams, bouncing ideas off others, and building shared understanding. Whether it’s through a sketch, a workshop, or a well-framed question, I love helping others think clearly.

RECOMMENDATIONS

Anna is a great example of someone who always considers the user first. She has deep knowledge of our users - their habits, their language, their mental models - and uses this to create excellent journeys for them across our product portfolio. She works effortlessly across teams and is an excellent workshop facilitator. She’s happy to try new things, and often brings in best practice from external sources to improve our products. She gets excited about her work and is a very positive person to work alongside!
— Laura, Product Manager, MyTutor
As a product manager for various different products, I couldn’t think of a better UX designer to work with than Anna. She possesses an incredible knowledge of our users and their workflows. She actually baffles me sometimes as to how quickly she can understand a new audience and get to grips with their pain points and their needs. She leverages her experience working in the support team on the front line, and draws on this experience on an almost daily basis. She is equally comfortable facilitating workshops or contributing to them with innovative ideas and approaches, often bringing in best practice from within and outside of the sector we operate in.
— Sean, Product Manager, The Key