Hi, I'm Anna — a Senior Product Designer with 6+ years of design experience and a decade in edtech. Always crafting thoughtful, impactful products that support learning and enable teams.
Learner-led product vision
Co-led the research and design of a learner-led product strategy that helped secure £4M in funding. Drove company-wide focus on learners and shaped new products, some powered by generative AI, to meet their needs.
MyTutor
Boosting conversion for tutors and sales
Led the research and redesign of the ‘sell straight to lesson’ feature on a newly built platform and internal Sales tool. The new tutor experience led to a 23% faster match rate between tutors and new work.
MyTutor
Introducing a research repo
Led the implementation and rollout of a company-wide research repository that made insights easier to find, use, and trust. Within a month, it delivered 27% ROI and transformed how teams worked and made decisions.
MyTutor
Policy Expert
Designed a simplified policy management tool putting school leaders’ needs at the heart. Also drove business growth by enabling marketing teams to acquire new schools with a high impact feature.
The Key